Marketing for 2019
Marketing is the action of a business, community or individual to promote themselves.
“The way to get started is to quit talking and begin doing.”
— Walt Disney
Your target audience needs to be aware of the message you want to send, whether it is your business, a product, a service, getting a job or a new position in your company.
This message is conveyed over a plan you need to outline and the substance can vary based on what you are trying to achieve. It can be as simple as a banner on your business which entices a passerby to stop in or it can be a full fledged multiple point approach using all forms of media.
There is no right or wrong approach to marketing as long as you are doing something to gain new business and retain existing business.
Large multinational companies spend billions on marketing every year because they know it works. They know that even though they are a household name brand, they will lose major market share if they don’t continue their marketing programs.
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